Saturday 19 September 2009

Chase & Status featuring Kano - Against All odds


Clips from the video are shown above
http://www.youtube.com/watch?v=MHCdYeSDJMk

Once again like their other video, the lighting is extremely dim in the opening of the video. As the song kicks in and begins to take off, the speed of the shots have been made to slow down to relate with the pace of the song. Immediately the video reveals performance shots of Kano singing in a typical club location. The mise en scene of the characters costumes are extremely stereotypical to the 80's and 70's decade such as the large coats, suits and wigs used to fit the theme of the story and song itself. Many close up shots are used to reveal the male characters in the club gambling, however, the editing pace is also slower to emphasise on the song lyrics which relate with the story. Alot of the video is mainly performance based due to many shots of the instruments such as drums and trumpets. By viewing this video, it is obvious it was made on a low budget due to lack of different locations, a storyline and a wider variety of shots. The shots are mainly the same throughout the video such as close-ups, long shots of the performer, over the shoulder shots of the man gambling and point of view shots in the opening of the video. The target audience for this song and video would aim at people around 16-20 due to the dance/electronic genre to the song which mostly magnetizes people of this age. Chase and status have enabled the pace of this song to be faster which is why we have chose to make our video to a remix song.

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