Macy Gray- I Try

I have decided to analyze a Macy Gray music video because herself and Nneka are both soul-singer songwriters.
http://www.youtube.com/watch?v=qsTk2xp0nvY


The camera pedistals upwards in the opening low shot of the building to immediately draw the audiences attention. When the song begins, the camera then zooms in slowly on Macy Gray to expose her singing. This suggests the video is story and performance based due to her singing and acting at the same time throughout the whole of the video. The shot where Macy is in the elevator, the camera pans onto a man and woman to resemble with the lyrics of being lonely. This sort of video would probably aim at a middle aged audience around the ages of 20-35 because Macy Gray is quite a young up to date artist, however, her genre of music is not something teenagers would chose over rock and dance styled music. Unlike the other videos i have analyzed, the editing techniques are not as expeditious and sudden because the genre of music is not dance. This influences our group to use better editing skills sinse our music video will be containing a drum&bass/dance type of song. The colours used in the video are extremely vivid and eye-catching towards the audience, appearing very feminine and 'girly'. Props such as flowers are also used in the video to represent the point of appearing feminine. The medium shot of Macy with the train passing behind her is very efficient, relating her emotions with the song lyrics. Towards the end of the video, the camera pans around Macy and the other male character to reveal the video is telling a story about a relationship. The reverse zoom of the long shot of Macy resembles the song ending and also fading.