Video of our audience research

For part of our groups audience research, we decided to ask a large variety of people what their personal thoughts were upon music videos and music DVD's. We questioned them about their favourite song,video and what feature they enjoyed most in the video. This helped us develop a rough idea of what the public audience really like in a music video and therefore encourage us to make a video which everyone will enjoy. We took on board what most of our audiences oppinions, such as what they liked and disliked which helped us to improve the weaker parts in our video. We asked questions which appeared as realistic as possible so that it felt like we were constructing a music video and dvd as if it were going to be sold in a retail store. Because many members of our audience claimed they enjoyed drum&base/dance music the most, this encouraged us even more to use a Chase and Status song which we did finally use. Our group took into consideration of how much people are willing to pay for a music DVD and also why they would buy a music DVD, giving us a rough idea of how we were going to distribute and exhibit our new album. By completing this questionnaire, it also helped us whether to decide upon a story,performance and concept based video. This resulted in us deciding to complete a video which included both performance and story based shots.